Hip Hustle (Guatemala)
Project
Hip Hustle is a Guatemalan streetwear brand that commissioned two original T-shirt illustrations inspired by hip-hop culture, skateboarding, and urban art, reinforcing the brand's bold visual identity.
Creative Approach
I created two expressive character illustrations that combined the client's vision with my own illustration style. The octopus represents hip-hop culture through graffiti, music, and street elements, while the cat embodies the brand's skate-inspired attitude with Hip Hustle's logo seamlessly integrated into the design.
Applications
The artwork was applied across apparel, stickers, and promotional social media content, creating a cohesive visual identity for Hip Hustle's product launch and online presence.
Creative Process