Hard Reggae Tatttoo (Honduras)
Project
Hard Reggae Tattoo is a tattoo artist from Honduras who commissioned a custom character illustration inspired by his own personality and appearance. Following the success of the original design, the character evolved into seasonal versions while maintaining a consistent visual identity.
Creative Approach
With complete creative freedom, I designed a lemon character inspired by the client himself, incorporating his signature hairstyle, tattoos, and personality into the illustration. The original character later evolved into a Christmas edition, with future seasonal versions planned to keep the concept fresh and recognizable.
Applications
The character illustration was featured on promotional stickers and holiday gift cards, becoming a recognizable part of the client's visual identity across seasonal campaigns.
