Conde Photography (El Salvador)
Project
Hip Hustle is a Guatemalan streetwear brand that commissioned two original T-shirt illustrations inspired by hip-hop culture, skateboarding, and urban art, reinforcing the brand's bold visual identity.
Creative Approach
II designed a dragon character holding a camera and triggering the flash with its tongue, creating a memorable mascot that reflected the client's profession. For the second project, the client wanted a trippy aesthetic and a design that could integrate a QR code. After refining the initial concept, we developed a more humanized camera character that improved readability while preserving its bold personality.
Applications
The final artwork became the client's official mascot, appearing on promotional stickers and digital platforms to create a memorable and recognizable visual identity
